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Legends aren’t born. They’re built.
With myth-worthy truths for the modern era—aka, brand strategy, smart messaging, resonant values, and copy engineered to move minds and hearts.
Pass the power back to your people, so they can build momentum for you.
Then…watch your mission magnify.
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What do you need right now?*
*You don’t actually have to know. My job is to guide you—these are just potential starting places.
$: Targeted Strategic Tweaks
A Tent
When things are changing fast, you want copy and strategy you can pitch yourself: light, nimble, effective, AND less investment up front.
Small Footprint, Big Shifts:
• Focused Consultation
• Copy Punch Up & Polish
• Fresh Eyes Creative Review
$$: Smart Balanced Solutions
An Airstream
You’re still on the move, but you’re pausing more often to thoughtfully grow. Quick fixes don’t cut it anymore—you’re craving flexible stability and ease.
Land Yacht, Smooth Sailing:
• Targeted Website Transformation
• Brand Anthem
• Campaign Concepts
$$$: A High ROI Investment for the Long Haul
A House
You’re established (or just want to start strong). It’s time to invest into a home with good bones where your people and ideas can truly flourish.
Strong Foundation, Room to Bloom:
• Signature Brand Strategy
• Full Website Content Strategy+Copy Overhaul
• Mission, Vision, Values, Tagline
“Kira is a web-whisperer! In two hours of work together, she gave me precisely the guidance I needed to rewrite my website copy. Her advice is so good because she listens in surround sound. She is skilled at linking the big picture to the details and won’t miss a single comma. Kira has a gift for making it feel easy!”
—Liza Greville, LCMT | Focused Consultation + Fresh Eyes Client
Tent: Get a stake in the ground.
You’ve already done 80% of the elbow grease. Now, you just need that magical 20% push (IE, two decades of experience) to finish the damn thing and rocket-launch sales, donations, support, and morale.
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Your pressing problem, my strategic brain.
Good for when you’re not sure where to start, you’ve plateau’d and you’re stuck, or you just need a creative sounding board.
I’ll help you reframe the issue, identify sticking points, check your blind spots, brainstorm opportunities, and give you the mojo to tackle your next best step.
Includes:
+ Easy online scheduling and e-payment
+ Review of online presence, problem, and initial thoughts drafted ahead of session
+ Zoom, telephone, and/or email exchange, with live chat capped at 50 minutes. (Might be less, if we cover a lot over email ahead!)
+ Follow-up with next steps + warm introductions (if needed) within 72 hours
Investment: $480
Discounts available for regular, ongoing consultations
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I crank up your copy from good to great.
The bones are there, the words are there, and it’s okay but...you know this webpage/brochure/bio would have a bigger impact with some professional TLC.
If you’ve got the ideas and the basic structure, I’ll tighten and brighten it into hardworking, on-brand copy that converts.
Includes:
+ Easy online scheduling and e-payment
+ Goal-oriented project review
+ Spiffed-up, effective, and third-party-proofed copy doc ready to copy-paste
Investment:
Depends on where we start, where we’d like to go, and budget constraints.
Sample Investments:
CEO Bio, 90% there but just a little flat: $280
Conversion page that needs to pop with personality: $1,480
6-page website four volunteers co-wrote that needs one voice: $2,800
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A creative partner, just when you need one.
When you’ve been staring at the same project for waaaay too long—so close to it you can’t tell if you’re brilliant or braindead—pull me in.
It’ll still be your work, but with the outside perspective, realistic creative direction, and high-impact suggestions to give you that final-push oomph.
Includes:
+ Easy online scheduling and e-payment
+ Goal-oriented project review
+ Follow-up with impactful suggestions to guide you to glory
Investment: $380-1280
Airstream: Boldly go, securely land.
You’re exploring what you can do. And some of it’s starting to stick. Stabilize what’s working without locking yourself in just yet. And enough DIYing—bring in an expert mechanic (that’s me) where it matters most.
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Punch above weight with site copy on steroids.
When you just need the best bang for your buck, I’ll craft you fresh, brand-defining copy where you need it most—without having to start your site from scratch.
You’ll find yourself copy-pasting the language into grant applications (and landing $500,000 like one client?) and easily boosting sales, donations, or involvement.
Use this one for a killer homepage, a donor landing page, a product launch, or strategically throughout your site.
Includes:
+ Discovery Intake
+ User Behavioral Modeling / Light UX
+ Positioning and Key Messages (as web copy)
+ Headlines, Subheads, Body, Call-to-action buttons you’ll use everywhere
Not included:
+ Design, development, or advanced SEO
+ Complete sitemap restructure (but we may propose moving some things around!)
Investment Ideas:
Single sales page when you’ve already done brand strategy with me: $1,400
Brand-defining homepage for complex non-profit without existing brand structure: $4,800
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Take a strong stand in a scrappy way.
This is what clients begged me for for years: a hybrid brand strategy that did double duty as solid, ready-to-go copy for websites, pitches, and more.
As a purist, I resisted…then Federal Funding Freezes made non-profits’ jobs harder. It was time to play dirtier with a hardworking, hard-hitting offering.
Includes:
+ 90m Discovery Intake
+ A brand-defining bank of language you can load right onto your website, emails, and grant pitches
Not included:
+ Revisions (I’ve never had any on strategy docs, blows on fingernails)
+ Design (but can be put into pretty slides with an upcharge)
+ Extra meetings + presentations: this is a cut-any-fluff offering made to MOVE
Investment: $8,600
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It’s Don Draper time. With like, morals.
We’ll start with where you are, then You know those ads that just stick with you? There’s a reason: they have a sticky idea behind them. Leverage my agency-trained brain into creating a campaign that will cement you into people’s minds.
Perfect for awareness, launches, and big donor days.Includes:
+ 30-60m kickoff (Zoom or in person)
+ Materials+web presence review
+ Intense brainstorming montage
+ 1-3 Campaign Concepts (designed with an art director partner OR your own in-house designer)
Not included:
+ Fancy presentation (let’s keep it Airstream-nimble!)
Investment: $1,800-6,800 depending on complexity and range
Once you’ve got a “home”, every future copy (and marketing!) project is easier, more effective, and much, much cheaper.
House: Build a real home.
You’re ready to settle down—into routines, delegation, self-assurance, community—and own your space. When you’re not having to pack up and move all the time, there’s space to flourish and build on a strong foundation.
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This is where everything changes.
All the big deal results on my homepage? That’s what brand strategy does. Yes, smaller strategic lifts can absolutely move the needle…but brand goes further.
When you’re ready to really support your staff, rally your donors, break into big sales, and make your legend a lasting one, brand strategy is how.
At simplest, includes:
+ 60-90m Discovery Intake
+ Existing materials review
+ An absolute mountain of hard work behind the scenes
+ A Brand Strategy to be used for years (in simple deck format or document for your staff to put into your brand guidelines
Can include:
+ Research + Insights (Internal & External)
+ Additional Stakeholder Meetings
+ Fully designed deck (I hire on the best in the field for this!)
+ Logo + visual brand guidelines (again, hired out)
Investment Examples:
(You’ll get a custom bid.)
Tiny home: for soloproneurs and side hustles
Bungalow: for a straightforward small business or non-profit: $4,800
Craftsman: for a mid-size business or more complex non-profit: $11,800
Forever home: for organizations with extremely sensitive missions: $14,500+
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Your website is the only online property you truly own.
Social media spreads misinformation, the press can report things slanted, but your website is the one place on the internet where you control your narrative fully.
Turn it into a meaningful experience that sways donors, clients, and customers without a hint of salesiness with smart content strategy and even smarter copy.
Includes:
+ 60-90m Discovery Intake
+ Creative Brief defining goals and direction for the whole dev team
+ Content strategy designed to steer users seamlessly
+ Comprehensive copy doc
Can include:
+ Revisions (I rarely have them so they’re billed a la carte)
+ Design and developer oversight (I hire out to experienced developers)
+ SEO Oversight (hired out)
Investment: $2,800-$38,000
(Most sites don’t require a top to bottom $38,000 copy job, but flexing the capability for larger projects here. I STRONGLY recommend doing brand strategy prior to your website, as it reduces a lot of the work needed to write the site.)
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Harness the power of simple, strategic words.
A simple, heartfelt idea captures hearts. No corporate run-on mission statements or basic boring values here. I’ll boil your essence down to what matters, crafting language that actually stirs hearts inside your organization and out.
Includes:
+ 60m kickoff (Zoom or in person)
+ Materials+web presence review
+ Intense brainstorming montage
+ Strategic mission + vision, OR values, OR tagline
Not included:
+ Roundtables or group exercises. If you’ve done them, I’ll review! If you want to, we’ll add a workshop cost.
+ Legal protections or in-depth research
+ Fancy presentation (let’s keep it Airstream-nimble!)
Investment: $4,800
Close but not quite?
I’ve been knee-deep in ad concepts, website copy, and brand strategy for 17 years. If your project doesn’t fit these molds, let’s talk about a custom quote.
“Kira has a true gift: translating complex organizational and scientific concepts into a clear, crisp narrative.
Before Kira, we had trouble in telling folks our unique story and getting them to invest in our mission. Kira understood the heart of what we do. In turn, she was able to share our heart with others.”
—Gary Tabor | Executive Director, Center for Large Landscape Conservation
