For Non-Profits, B-Corps, and Social Good Companies
Turn your story into a legend.
Why? Because legends inspire believers.
And believers fuel your mission.
Do-good organizations do better
with exceptional brand strategy.
Build fervor and buzz.
Complex mission? Good. Let’s grow stoke by crafting a simple, emotional brand appeal that doesn’t diminish you.
Shape company culture.
Company culture flourishes when people rally around a shared cause. Brand strategy ensures your people grasp yours.
Maximize marketing impact.
Your marketing is only as strong as the framework it stands on. Underpin every missive with a shake-proof foundation.
Brand Strategy based in Bozeman, Montana
Kira Stoops
Brand Strategist
I’m Kira Stoops, a lifer in communications.
Darkrooms and newspaper paste-up=nostalgia.
I believe the best thing I can offer this world is to amplify the good of change-making organizations.
I’m reliable, insightful, self-directed, creative, and devoted to your legend’s longevity.
Open Secret
Most mission-minded leaders struggle to tell their story— especially when it’s taking off.
When your vision finally catches on, it’s easy to lose the plot…right when you need people invested the most.
That’s where I come in, translating your organization’s heart to your best potential supporters. Then cash, talent, word-of-mouth, and devotion all flow your way.
How? Strategy—the kind that turns stories to legends.
“With almost 15 years of experience working with Kira on brand strategy, new product positioning, and campaigns (to name a few), I can confidently say she is a force when it comes to building and transforming brands.”
—Cary Duggan | Brand + Product Marketing Leader (Client at West Paw)
Legends move people.
People move everything.
My clients prove it. Maybe you’d like to:
Lead industry standards
Strong brand lent West Paw the authority to set industry standards—all while launching a new factory and bestsellers.
Double your capacity
A big brand strategy set the foundation for even bigger changes: like doubling staff, real estate, and capacity—in a pandemic.
Sell for $75 million
This scrappy shoe startup morphed into a worldwide footwear brand after we lured retail partners into our new brand.
Fund a new facility
A clear brand strategy opened the door to BridgerCare’s expansion—and a deeper understanding of their mission internally.
Transcend misconceptions
A brand built to confront misperceptions ensured a joyful launch and instant buy-in for this non-profit with a tricky-to-sell mission.
Evolve seamlessly
WQWF replaced a beloved program with a million dollar one (literally!) by setting communication standards pre-launch.
Let’s roll.
It doesn’t matter if your legend starts big or small.
It just matters that it starts.
Book me before I book out!
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