For Non-Profits, B-Corps, and Social Good Companies

Turn your story into a legend.

Why? Because legends inspire believers. 
And believers fuel your mission.

Do-good organizations do better
with exceptional brand strategy.

Build fervor and buzz.

Complex mission? Good. Let’s grow stoke by crafting a simple, emotional brand appeal that doesn’t diminish you.

Shape company culture.

Company culture flourishes when people rally around a shared cause. Brand strategy ensures your people grasp yours.

Maximize marketing impact.

Your marketing is only as strong as the framework it stands on. Underpin every missive with a shake-proof foundation.

Brand Strategy based in Bozeman, Montana

Kira Stoops
Brand Strategist

I’m Kira Stoops, a lifer in communications. 
Darkrooms and newspaper paste-up=nostalgia.

I believe the best thing I can offer this world is to amplify the good of change-making organizations. 

I’m reliable, insightful, self-directed, creative, and devoted to your legend’s longevity.

Kira Stoops, a tan woman with salt and pepper hair, grins from a sunlit field in Bozeman, Montana.

Open Secret

Most mission-minded leaders struggle to tell their story— especially when it’s taking off.

When your vision finally catches on, it’s easy to lose the plot…right when you need people invested the most.

That’s where I come in, translating your organization’s heart to your best potential supporters. Then cash, talent, word-of-mouth, and devotion all flow your way.

How? Strategy—the kind that turns stories to legends.  

A non-profit executive director addresses a crowd, gesturing with passion towards her mission. She has a short bob, heavy glasses, and a teal shirt.
Cary Duggan, a brand leader with wavy brown hair, smiles broadly.

“With almost 15 years of experience working with Kira on brand strategy, new product positioning, and campaigns (to name a few), I can confidently say she is a force when it comes to building and transforming brands.”

—Cary Duggan | Brand + Product Marketing Leader (Client at West Paw)

Legends move people.

People move everything.

My clients prove it. Maybe you’d like to:

• Double capacity (in a pandemic) like the Eating Disorder Center of Montana

• Sell your company for a cool 75 million like Oboz Footwear

• Fund a bigger, vastly better-equipped facility like BridgerCare

• Open a second factory (also in a pandemic) and create instant classic products like West Paw

• Launch a fledgling nonprofit thoughtfully like Backcountry Squatters

• Boost revenue by a million bucks like Warriors and Quiet Waters

Let’s roll.

It doesn’t matter if your legend starts big or small.
It just matters that it starts.

Book me before I book out!

Hot takes and wisdom nuggets

Steal the secret strategy sauce.