Do you need a brand strategy? Am I the right brand strategist for you?
I create advanced brand strategy for mission-driven brands that require a certain level of nuance and complexity.
The term “brand strategy” gets tossed around, but in my book, it’s a robust, considered guide, meant to be used for the long haul.
Here are four quick litmus tests to see if we’re a match:
Do you have a strong do-good mission?
If so, this is where my brand strategy work can really shine. It’s not hard to sell trends or widgets—it’s trickier to sell an idea. You don’t have to be a nonprofit or a B-Corp, but I best serve companies who prioritize philanthropy and ethics in their business. I’m a bit crunchy, and have a soft spot for brands that prize environmental health, human well-being, and the pursuit of creativity.
Is your story a bit of a hot mess in the making?
The more obscure and confusing your mission, the more fun for me. Seriously. I love untangling a hairball of a messaging quandary, especially with a volatile sensitive audience. (I don’t know how to type this so it doesn’t sound sarcastic—all I can say is, it’s my favorite challenge. Really.)
If you’ve already got your story completely dialed, your whole team lives and breathes it consistently, and your audience can’t get enough, then—get out of here. You’ve already got a brand strategy.
Are you ready to make some moves?
The best time to get rolling on a brand strategy is when you’re planning to bring it to life somehow—with a marketing strategy, some big hires, a social media overhaul, a new website, or an ad campaign.
That’s why I often wind up working with agencies, marketing managers, and fellow freelancers. It’s also why even if we start with brand strategy, I’ll be making referrals to other professionals to carry the torch forward. The saddest thing ever is a brand that just…sits there.
Can you swing it?
If the idea of a brand strategy detangling your messaging and sending your whole team sprinting passionately and consistently towards your mission brings you a rush of relief AND sounds like a steal at prices starting at $10k, then it’s a good investment for you.
If you’re prepared to invest at least another $10k in the next year or two (not with me, but with other experts) to recruit a major hire, redesign your proposal process, revamp your website, build out your space, create your donor outreach, or otherwise put the brand to work—then we’re basically a Tinder match.
(These prices are minimum starting points. I am comfortable with slow rollouts to help smaller non-profits, and I also thrive as part of six and seven figure projects that include multiple prongs, deliverables, and other experts.)
If the numbers above made your rump pucker, then it’s not a good investment for you…yet.
I work alongside solopreneur colleagues who I adore and admire…and don’t ever try to sell my services to. Generally, my work is overkill for microbusiness, because it just doesn’t take a ton to keep us small shops busy in this boomtown. The exception might be, if you’re building a legacy empire out of your solopreneurship, like my former clients Lauren Caselli and Ania Bulis, both of whom have added staff and invested more deeply in their business than the average solo service provider.
As you can probably tell, I’m not a big seller. My biggest priority is helping orgs find what will help them grow best. I won’t hesitate to tell you if you’re better off investing elsewhere—and I won’t hold back if I think we’re a fit!
4/4? Good! Back to the contact form.