You know this is all one thing, right?
Storytelling. (Yeah, I gagged too. We’re all storytellers these days.) But my version isn’t Reading Rainbow. It’s the structure that sparks strong, effective creative, and it starts nowhere near the actual copy.
Does your client need every skill? Not necessarily (although I generally recommend that every copy project include some sort of strategy behind it). But for those wicked smart clients who demand all things strategy, it looks something like this.