For Bold, Brave Endeavors
Turn your story into a legend.
Why? Because legends inspire believers.
And believers fuel your mission.
Open hearts, wallets, and the occasional tear duct
with legend-making brand strategy and copywriting.
Start your story.
With smart strategy, I’ll position you in a crowded marketplace as the “one and only,” building a brand true to you.
Push the plot.
Strategy guides decisions, jumpstarts projects, and obliterates roadblocks. Meanwhile, copy rallies your people.
Let it echo.
I’ll write your tale the way ChatGPT wishes it could, driving real human connection, momentum, and change.
Brand Strategy based in Bozeman, Montana
Kira Stoops
Brand Strategist +
Copywriter
I’m Kira Stoops, a lifer in communications.
Darkrooms and newspaper paste-up=nostalgia.
I believe the best thing I can offer this world is to amplify the good of change-making organizations.
I’m reliable, insightful, self-directed, creative, and devoted to your legend’s longevity.
Brand Strategy Matters
You know what you stand for.
Let’s make sure everyone else does, too.
How do you land your ideal customers, clients, donors, volunteers, employees, and board members?
With your brand’s truth. I see it clearly, and make sure you, your staff, and eventually your best supporters do, too—attracting cash, talent, devotion, and word of mouth.
How? Strategy—the kind that turns stories to legends.
“With almost 15 years of experience working with Kira on brand strategy, new product positioning, and campaigns (to name a few), I can confidently say she is a force when it comes to building and transforming brands.”
—Cary Duggan | Brand + Product Marketing Leader (Client at West Paw)
Legends move people.
People move everything.
My clients prove it. Maybe you’d like to:
• Double capacity (in a pandemic) like the Eating Disorder Center of Montana
• Sell your company for a cool 75 million like Oboz Footwear
• Fund a bigger, vastly better-equipped facility like BridgerCare
• Open a second factory (also in a pandemic) and create instant classic products like West Paw
• Launch a fledgling nonprofit thoughtfully like Backcountry Squatters
• Boost revenue by a million bucks like Warriors and Quiet Waters
It doesn’t matter if your legend starts big or small.
It just matters that it starts.
Targeted Brand Consult
$480
What could we do in a one-hour meeting of the minds? (Cracks knuckles.) Troubleshoot a brand strategy, workshop copy, evaluate your current website, or…?
Prep + Background Research
60m Zoom, Call, or Email Exchange
19 Years of Brand Expertise
$380 for B Corps, Montana Non-Profit Association Members, and ECF Community
Signature Brand Strategy
$4k-16k
Some need a stronger schtick with a few killer headlines. Some need solid strategy to lead the next decade’s creative work. Whatever the scale, everyone needs a story that sticks.
I’ll tailor a custom approach to turn your business into a brand.
Prep + Background Research
60-90m Brand Immersion (Zoom)
Tailored Brand Strategy
Options for target audience insights, writing guides, brand ethics, and more
Makes all future copy projects less expensive—sometimes by half!
Branded UX Copywriting
$1k+
Sound unapologetically like your brand, reinforce your market position, and guide readers exactly where you want them to go. (Sidenote: ChatGPT can try, but…nope, not at this level yet.)
Websites, missions, elevator pitches, creative campaigns, launches, and other critical copy you’ll repurpose everywhere
Always less expensive when brand strategy is baked first
Agency-trained, journalistically rooted
Ready (enough) to roll?
Hot takes and wisdom nuggets
Steal the secret strategy sauce.
